FARM­ERS’ SUI­CIDE

Computer Arts Collection - - Advertising -

CLIENT BEN­NETT COLE­MAN & CO. LTD

IL­LUS­TRA­TOR

ANANT NANVARE Mum­bai, In­dia www.behance.net/ nan­vare­anant

AGENCY

TAP­ROOT IN­DIA Mum­bai, In­dia w w w.tap­rootin­dia.co.in Plagued by drought and crop fail­ure, nearly 300,000 In­dian farm­ers com­mit­ted sui­cide in 2012. To help raise aware­ness, Tap­root In­dia cre­ated an ex­ten­sive print and out­door cam­paign, il­lus­trat­ing por­traits of 12 de­ceased farm­ers us­ing hay and auc­tion­ing them, giv­ing the pro­ceeds to the fam­i­lies. This cam­paign for farm­ing fam­i­lies af­fected by sui­cide is pow­er­ful and has amaz­ing craft. Rus­sell Bar­rett, BBH In­dia

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