WHISKAS, MAPS

Computer Arts Collection - - Advertising -

CLIENT

MARS PETCARE

IL­LUS­TRA­TOR

DAVE HOP­KINS

Lon­don, UK www.phos­pho­rart. com/dave-hop­kins

AGENCY

AMV BBDO

Lon­don, UK www.amvbbdo.com

AMV BBDO turned tra­di­tional cat food ad­ver­tis­ing on its head with this heart­warm­ing press cam­paign, il­lus­trated by Phos­phor Art’s Dave Hop­kins. Fea­tur­ing a se­ries of sepia maps charted from a cat’s per­spec­tive – a kitchen chair is “View­ing Plat­form A”; the wash­ing ma­chine is “Earthquake Zone” – the ads make for a re­fresh­ing and un­usual take on the sub­ject mat­ter.

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