AUSMERICA

Computer Arts Collection - - Advertising -

CLIENT

QAN­TAS AIR­LINES

STU­DIO

SE­RIAL CUT

Madrid, Spain www.se­ri­al­cut.com

AGENCY

DROGA5

New York, USA www.droga5.com

Se­rial Cut was briefed by Droga5 to il­lus­trate the word ‘Ausmerica’ – a port­man­teau of ‘Aus­tralia’ and ‘Amer­ica’ – to rep­re­sent Qan­tas’ ex­ten­sive flight net­work. Start­ing in Syd­ney for the ‘A’ and work­ing through Los Angeles, Las Ve­gas, Dal­las and fi­nally New York, the stu­dio packed each of the nine let­ter­forms with scenery and land­marks rep­re­sent­ing each city.

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