OP­TUS RE­BRAND

Computer Arts Collection - - Corporate -

CLIENT

OP­TUS

STU­DIO

RE

Syd­ney, Aus­tralia www.re-syd­ney.co Faced with a sat­u­rated mar­ket, telecom­mu­ni­ca­tions com­pany Op­tus knew it needed to take a dif­fer­ent ap­proach. RE was called in to re­brand Op­tus and turn it into Aus­tralia’s most-loved ser­vice provider. Re­al­is­ing the iden­tity needed a new voice that was friendly, easy to un­der­stand and laced with hu­mour, RE in­tro­duced a cheeky il­lus­trated brand char­ac­ter to help es­tab­lish a greater emo­tional con­nec­tion with Op­tus cus­tomers.

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