THE GREEN MAN FESTIVAL IDENTITY
THE GREEN MAN
Milan, Italy www.sarahmazzetti.com When Sarah Mazzetti was tasked by YCN Studio to develop an identity for the Green Man Festival, she drew on the Welsh music event’s pagan cultural roots by creating a “weird and fun” world in which humans live alongside strange creatures. The aesthetic was carried across all promotional materials, and life-size models were brought onsite. On the website, parallax scrolling was used to draw users from the treetops to the forest floor, and each of the festival’s 10 main areas was given its own unique illustrated introduction.