THE GREEN MAN FES­TI­VAL IDEN­TITY

Computer Arts Collection - - Corporate -

CLIENT

THE GREEN MAN

IL­LUS­TRA­TOR

SARAH MAZZETTI

Mi­lan, Italy www.sarah­mazzetti.com When Sarah Mazzetti was tasked by YCN Stu­dio to de­velop an iden­tity for the Green Man Fes­ti­val, she drew on the Welsh mu­sic event’s pa­gan cul­tural roots by cre­at­ing a “weird and fun” world in which hu­mans live along­side strange crea­tures. The aes­thetic was car­ried across all pro­mo­tional ma­te­ri­als, and life-size mod­els were brought on­site. On the web­site, par­al­lax scrolling was used to draw users from the tree­tops to the for­est floor, and each of the fes­ti­val’s 10 main ar­eas was given its own unique il­lus­trated in­tro­duc­tion.

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