EDITOR’S LET­TER

Computer Arts - - Welcome - NICK CAR­SON EDITOR nick.car­son@fu­turenet.com

Are you paid enough as a de­signer? It’s a com­pelling ques­tion, and not an easy one to an­swer. Our lead fea­ture in this Money spe­cial tack­les it head-on, with top ad­vice for ne­go­ti­at­ing what you de­serve as well as use­ful bench­marks for dif­fer­ent jobs, sizes of stu­dio and key coun­tries around the world.

We’ve also been con­duct­ing our own re­search: the CA Cre­ative Salary Sur­vey 2015 re­veals how much dif­fer­ent roles are paid, what per­cent­age have en­joyed a pay-rise re­cently, how much it was, and most im­por­tantly, why they got it. Find out how to down­load our anal­y­sis of the re­sults on page 49.

Of course, it’s not all about salaries. Our spe­cial re­port this is­sue re­veals how lead­ing stu­dios ap­proach the dark art of bud­get­ing to en­sure they wring the max­i­mum pos­si­ble cre­ative im­pact from ev­ery client’s avail­able cash – spend­ing smarter, while still mak­ing the right amount of profit. There’s even a handy guide to some of the tools on of­fer for keep­ing track of it all over on page 94.

Next is­sue, we re­veal the win­ners of our sec­ond-an­nual Brand Im­pact Awards in an ex­tended piece, that also pools their col­lec­tive wis­dom to bring you over 80 ways to im­prove your own brand­ing work. Seats at the awards cer­e­mony on 16 Septem­b­ner are still on sale, and you don’t have to short­listed to at­tend: book yours now at www.brandim­pactawards.com.

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