Cus­tomised knit­ted wool gar­ments on de­mand from Lon­don de­sign stu­dio Knyt­tan

Knit de­sign stu­dio Knyt­tan en­ables its cus­tomers to cus­tomise wool gar­ments on de­mand

Computer Arts - - Contents -

Democra­tised fash­ion is the next fron­tier in cus­tom cloth­ing, as new tech­nolo­gies and the in­ter­net trans­form the in­dus­trial process, en­abling con­sumers to put their unique stamp on branded prod­ucts. En­cour­ag­ing cus­tomers to make their wardrobe their own, knit de­sign stu­dio Knyt­tan of­fers fully cus­tomised knit­ted wool gar­ments on de­mand.

The ser­vice has three ba­sic mod­els, for a jumper and two sizes of scarf. Users choose the item they want to cus­tomise, then pick the pat­tern they want knit­ted: a sim­ple re­peated pat­tern, such as a grid or a her­ring-bone, or one of sev­eral spe­cial edi­tions by de­sign­ers in­clud­ing Lon­don artist Kate Moross and Am­s­ter­dam stu­dio Moniker. Us­ing the in­tu­itive edit­ing soft­ware on Knyt­tan’s web­site, cus­tomers se­lect from pre­de­ter­mined colour pal­ettes and oth­er­wise ma­nip­u­late the pat­tern be­fore send­ing their item to the knit­ting ma­chines. Each piece of cloth­ing comes with a la­bel bear­ing both the de­signer’s and the cus­tomer’s names, and is knit­ted, hand fin­ished and de­liv­ered within four days.

www.knyt­tan.com Each month, our Trends sec­tion is cu­rated by ex­pe­ri­enced cre­ative con­sul­tancy FranklinTill (www.franklintill.com).

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