CAS­SETTE TAPE

ON RE­PEAT STU­DIO IDEN­TITY

Computer Arts - - Showcase - by João Oliveira www.onrepeat.net

Re­brand­ing your own stu­dio is a unique op­por­tu­nity to ex­press your­self and show­case your abil­i­ties to po­ten­tial suit­ors, which makes it cru­cial to nail it from the off. Por­tu­gal-based de­signer and il­lus­tra­tor João Oliveira at­tacked the chal­lenge head on.

"I took in­spi­ra­tion straight from the 80s, us­ing a cas­sette as the base for the logo and de­sign­ing it around the 'on re­peat' con­cept," ex­plains Oliveira. From tetris blocks to the pat­terns made with retro vis­ual el­e­ments and acid colours, Oliveira com­bined all of these as­pects and in­ter­weaved them with glitch graph­ics and lo-fi pat­terns to cre­ate a to­tally un­mis­take­able iden­tity.

"The ex­plo­ration of all kinds of vi­su­als, di­rec­tions and tech­niques was the most dif­fi­cult part," says Oliveira, "es­pe­cially fig­ur­ing out what di­rec­tion to go in to de­velop a tone that would de­fine my stu­dio."

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