ON REPEAT STUDIO IDENTITY
Rebranding your own studio is a unique opportunity to express yourself and showcase your abilities to potential suitors, which makes it crucial to nail it from the off. Portugal-based designer and illustrator João Oliveira attacked the challenge head on.
"I took inspiration straight from the 80s, using a cassette as the base for the logo and designing it around the 'on repeat' concept," explains Oliveira. From tetris blocks to the patterns made with retro visual elements and acid colours, Oliveira combined all of these aspects and interweaved them with glitch graphics and lo-fi patterns to create a totally unmistakeable identity.
"The exploration of all kinds of visuals, directions and techniques was the most difficult part," says Oliveira, "especially figuring out what direction to go in to develop a tone that would define my studio."