International creative firm Anagrama has come up with a novel shopping experience for kids' clothing and accessories boutique Kindo. "The goal was to create an interesting space," says graphic designer Roby Arriaga of the project, which also included a consistent branding system for the Mexican store. "Our solution was to merge aesthetics, form and function into one simple element."
The firm's inspiration came in the form of a timeless didactic toy called a 'bead maze' made up of geometric shapes, using simple figures as its base which are moved along coloured pipes. These features translated in-store to galvanised steel pipes, wood for the display furniture and fibre glass for the geometric hanging shapes.
"The challenge was to create order while still maintaining a fun, dynamic aesthetic throughout the interior design," explains Arriaga. "We love how adults and children resonate with a classic toy blown up to human scale proportions, allowing them to interact with it in a fun and unexpected shopping experience."