BEAD MAZE

KINDO BRAND­ING

Computer Arts - - Showcase - By Anagrama www.anagrama.com

In­ter­na­tional cre­ative firm Anagrama has come up with a novel shop­ping ex­pe­ri­ence for kids' cloth­ing and ac­ces­sories bou­tique Kindo. "The goal was to cre­ate an in­ter­est­ing space," says graphic de­signer Roby Ar­riaga of the pro­ject, which also in­cluded a con­sis­tent brand­ing sys­tem for the Mex­i­can store. "Our so­lu­tion was to merge aes­thet­ics, form and func­tion into one sim­ple el­e­ment."

The firm's in­spi­ra­tion came in the form of a time­less di­dac­tic toy called a 'bead maze' made up of geo­met­ric shapes, us­ing sim­ple fig­ures as its base which are moved along coloured pipes. These fea­tures trans­lated in-store to gal­vanised steel pipes, wood for the dis­play fur­ni­ture and fi­bre glass for the geo­met­ric hang­ing shapes.

"The chal­lenge was to cre­ate or­der while still main­tain­ing a fun, dy­namic aes­thetic through­out the in­te­rior de­sign," ex­plains Ar­riaga. "We love how adults and chil­dren res­onate with a clas­sic toy blown up to hu­man scale pro­por­tions, al­low­ing them to in­ter­act with it in a fun and un­ex­pected shop­ping ex­pe­ri­ence."

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