Computer Arts - - The Very Best New Design - By Oh Yeah Wow www.ohyeah­wow.com

Oh Yeah Wow is a stu­dio of vis­ual wizards who to­gether have worked with artists like Slash, Ben Folds Five and Bom­bay Bi­cy­cle Club, win­ning Rolling Stone awards, AEAF tro­phies and more in the process.

"We've a lot of mouths to feed un­der one roof, but that also means we have a lot of ideas," ex­plains founder Darcy Prendergast. "So we wanted Oh Yeah Wow to be known for its vi­brancy and imag­i­na­tion – by cap­tur­ing that in our latest mo­tion graph­ics showreel."

The one-and-a-half-minute video show­cases a rich as­sort­ment of mo­tion work, from sim­ple 2D an­i­ma­tion to stop mo­tion and swirling 3D vor­tices, cut with slick turbo-tran­si­tions and driven by a rous­ing sound­track.

"We've al­ways been big be­liev­ers that the nar­ra­tive dic­tates the medium," says Prendergast, who can be found sculpt­ing, writ­ing, di­rect­ing, an­i­mat­ing, edit­ing and shoot­ing at the Wow stu­dio from one day to the next. "The ma­jor­ity of us are gen­er­al­ists. So when we look at a script, it's a mat­ter of tai­lor­ing the medium and look to match. If we feel the mal­leabil­ity of plas­ticine is go­ing to ser­vice the nar­ra­tive best, then that's the way we go – some­times with­out con­sid­er­a­tion of the bud­get pro­vided!"

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