PROJECT FACT­FILE

Computer Arts - - Projects -

BRIEF

Re­search and de­sign an ex­ten­sive print ex­e­cu­tion as part of a wider cam­paign to cel­e­brate the launch of the 2014/15 sea­son home, cup and away kits for Arse­nal FC, in part­ner­ship with Puma.

AGENCY

GBH www.gre­go­ry­bon­ner­hale.com

DE­SIGNER

Dave Wood

STUDIO SKILLS

• De­fine a client’s core prin­ci­ples, and com­mu­ni­cate them as brand val­ues

• Col­lab­o­rate closely with pho­tog­ra­phers and re­touch­ers to guide com­po­si­tion

• Pro­duce brand guide­lines to en­sure con­sis­tency across a global cam­paign

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