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Spec work is ridiculous and you should never do it. You should never do work for a company that requires you to present them with something before they decide whether they
want to pay you or not.
It shouldn’t be expected by companies, nor encouraged as a ‘way in’ to the industry. Your work is always worth something.
It’s rare that spec work actually pays off. If you have an idea, do it for yourself, otherwise you end up devaluing the industry.
Three words: Don’t do it!
As a director of an agency we do a lot of spec work. It helps us to show the client the quality we can produce, and ideas and suggestions they might not have thought of; it enables them to
visualise how it might work.
Unpaid spec work shows that the
client doesn’t value design and promotes free labour. Giant red flag!
Spec work is okay if you are a student, but if you are a professional, even if just starting out, then it
makes no sense to do it.