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Computer Arts - - Insight Design Matters -


Spec work is ridicu­lous and you should never do it. You should never do work for a com­pany that re­quires you to present them with some­thing be­fore they de­cide whether they

want to pay you or not.


It shouldn’t be ex­pected by com­pa­nies, nor en­cour­aged as a ‘way in’ to the in­dus­try. Your work is al­ways worth some­thing.


It’s rare that spec work ac­tu­ally pays off. If you have an idea, do it for your­self, oth­er­wise you end up de­valu­ing the in­dus­try.


Three words: Don’t do it!


As a di­rec­tor of an agency we do a lot of spec work. It helps us to show the client the qual­ity we can pro­duce, and ideas and sug­ges­tions they might not have thought of; it en­ables them to

vi­su­alise how it might work.


Un­paid spec work shows that the

client doesn’t value de­sign and pro­motes free labour. Gi­ant red flag!


Spec work is okay if you are a stu­dent, but if you are a pro­fes­sional, even if just start­ing out, then it

makes no sense to do it.

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