ROB MARCH

DI­REC­TOR, BEARD STU­DIOS www.weare­beard.com

Computer Arts - - Insight Design Matters -

“In our opin­ion spec work is a del­i­cate cock­tail of dan­ger and op­por­tu­nity. Quite hon­estly, we try to judge each re­quest on its own merit – is it a client that will open us up to a wider au­di­ence, do we have the ca­pac­ity to give it the at­ten­tion it de­serves or, quite sim­ply, do we want to do the work? Some of our best clients have come from spec work, which have helped to grow our busi­ness and give us greater vis­i­bil­ity – but that doesn’t mean that we haven’t been bit­ten by over-zeal­ous­ness too.”

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