THE REST OF THE IN­DUS­TRY SAYS…

Computer Arts - - The Very Best New Design -

ROB MARCH

Man­ag­ing di­rec­tor, Beard www.weare­beard.com

“João's de­sign bal­ances retro and mod­ern styles with some great use of colour. I love the icon in par­tic­u­lar – and ac­tu­ally pre­fer it sep­a­rated from the green pat­terned back­ground. It's the kind of de­sign that I ad­mire and envy at the same time.”

GAVIN POTENZA

Co-founder, Script & Seal www.scrip­tand­seal.com

“Con­cep­tual con­sis­tency is what makes a strong iden­tity. Ev­ery part of João's iden­tity in­vokes a sense of nos­tal­gia, as if ev­ery an­gle has been con­sid­ered. The pat­terns are my favourite part; they're so unique. The cas­sette logo mark may be un­nec­es­sary as all the other el­e­ments so strongly con­vey the con­cept. Over­all though, it's a great, well-thought-out sys­tem by João.”

MATT BURNS

Di­rec­tor, Thirst www.thirst-co.uk

“I be­lieve a stu­dio's brand iden­tity should be a re­flec­tion of its style – a snap­shot of what it would be like to work with them. In On Re­peat's case, the iden­tity is per­fect. The stu­dio's work is ex­cit­ing, con­tem­po­rary, play­ful and full of energy, and the iden­tity cap­tures this.”

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