Computer Arts - - Special Report -


The web’s largest so­cial art and de­sign site re­quired a mas­sive brand over­haul and func­tional app to put art and de­sign in the hands of its 32 mil­lion mo­bile users. The bud­get break­down re­flects this com­plex pro­ject which en­com­passed re­brand­ing and iden­tity work along­side rig­or­ous A/B, UI and UX test­ing – a true mix of tech­ni­cal de­liv­ery and cre­ative re­al­i­sa­tion. Mov­ing Brands also cre­ated an en­tire new set of icons and nav­i­ga­tional el­e­ments drawn from the new brand­ing’s in­ten­tion to ‘Bleed and Breed Art’, and launched the new iden­tity and app with a be­spoke microsite and a se­ries of short films.

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