THREE IDEAS THAT DIDN’T MAKE IT THROUGH
At first, we explored ways to use the typeface idea and colour palette with copy that had a spirited, positive tonality. But it ended up feeling a bit hollow and generic, so we decided not to pursue that route. The Australian Cancer Research Foundation brings research together, from breast cancer to prostate cancer and so on. So we looked into another concept built around the idea of connections. However, it felt overly designed. We also put cancer research itself under the microscope. We played around with the idea of cells and forming shapes – and translating that visually. However, we discarded this approach, as we felt it was being too literal.