INI­TIAL CON­CEPTS

THREE IDEAS THAT DIDN’T MAKE IT THROUGH

Computer Arts - - Projects -

At first, we ex­plored ways to use the type­face idea and colour pal­ette with copy that had a spir­ited, pos­i­tive tonal­ity. But it ended up feel­ing a bit hol­low and generic, so we de­cided not to pur­sue that route. The Aus­tralian Can­cer Re­search Foun­da­tion brings re­search to­gether, from breast can­cer to prostate can­cer and so on. So we looked into another con­cept built around the idea of con­nec­tions. How­ever, it felt overly de­signed. We also put can­cer re­search it­self un­der the mi­cro­scope. We played around with the idea of cells and form­ing shapes – and trans­lat­ing that vis­ually. How­ever, we dis­carded this ap­proach, as we felt it was be­ing too lit­eral.

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