How Fu­ture­brand took the bank­ing chain back to the ’60s, in­spired by its orig­i­nal brand book

Computer Arts - - Meet The Team -

After an ar­chive rum­mage re­vealed NatWest’s fa­mil­iar logo had orig­i­nally been mod­elled on three in­ter­lock­ing cubes, Fu­ture­Brand cre­ated a new il­lus­tra­tion-led mark in­spired by its mind-bend­ing op­tics

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