FIVE LESSONS LEARNED
As we look forward to 2017, FranklinTill pulls out the five key things that these 12 projects have taught us this year...
The big message we want to convey with the projects over the last year is that materials are being considered increasingly for their sustainable credentials.
More than ever, designers need to consider where the material comes from, where it’s going and where it ultimately ends up. Even on a basic level, some of the paper ranges (such as Crush by Favini) are part of a fascinating broader trend, as they’re exploring waste streams from other industries.
With all this in mind, we’ve identified the following five pieces of advice for designers looking forward to the next year…
1 RECONSIDER RESOURCES
Look to material abundance, and use unexpected resources in new ways.
2 ENHANCE THINGS DIGITALLY...
Augmented reality yields an exciting range of possibilities for enriching content and design work, if you’re creative with it.
3 ...AND MAKE DIGITAL TANGIBLE
Conversely, also consider how you can achieve materiality in the digital world. It’s all about blurring the boundaries.
4 SIMPLIFY, SIMPLIFY, SIMPLIFY
Strip back your design work to help you stand out from the visual noise.
5 THINK GREENER
In an era of largely mass-produced, disposable products, consider what will happen to the material that you’ve produced at the end of its life.