GLUG ON TOUR: A RE­VIEW OF THE YEAR

As 2016 comes to a close, the Glug team shares the progress of their global ex­pan­sion plans, with high­lights from nine key cities around the world

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As the year comes to an end, we thought it would be great to look back­wards, be­fore we go for­ward into 2017. This year has been awe­some for us. It’s seen our global cre­ative net­work go from strength to strength. We’re now flex­ing our mus­cles in over 20 cities across the world, in­clud­ing Lon­don, New York, Am­s­ter­dam, Ber­lin, Stock­holm, Dubai, Syd­ney, LA and Taipei – and we’re on a mis­sion to cover even more in the new year.

Our global ex­pan­sion is part of our mis­sion to ‘cel­e­brate cre­ativ­ity’ in all cor­ners of the world, and we’re very pleased to be ex­pand­ing so quickly be­cause it en­ables us to get to know more and more of you – the Glug­gers; the cre­atives.

Through­out the year and across our chap­ters, we’ve been for­tu­nate to have an eclec­tic ar­ray of speak­ers in 2016. We’ve heard the global big guns Google, Face­book, Twit­ter, Airbnb, Etsy, IBM, PlayS­ta­tion, MTV, BBC and Mi­crosoft share their sto­ries and their take on cre­ativ­ity. We’ve also had amaz­ing agen­cies vis­it­ing us, such as IDEO, Mov­ing Brands, De­signS­tu­dio, The Part­ners, ustwo and Wolff Olins, to name but a few. And of course we’ve also wel­comed an amaz­ing ar­ray of in­de­pen­dent cre­atives in­clud­ing An­thony Bur­rill, Su­per­mun­dane, The Doo­dle Man, Merijn Hos, Mr Bingo, Is­abel + He­len, Mary­lou Faure et al… the list is long and we could go on and on. All in all, it’s been an in­cred­i­bly in­form­ing, en­light­en­ing and ex­cit­ing year for all of our Glug chap­ters.

Look­ing ahead we’ve got our eyes set on broad­en­ing our of­fer­ing as a cre­ative com­mu­nity, and have some very ex­cit­ing news com­ing in 2017. As you can imag­ine we’re busy map­ping out where to go next too – and as al­ways we’re on the look-out for kick-ass hosts to em­bark on the jour­ney of cel­e­brat­ing cre­ativ­ity with us. What we’re most look­ing for­ward to, how­ever, is con­tin­u­ing to meet even more Glug­gers.

So un­til next time, we want to wish you a very Happy Christ­mas and a lovely be­gin­ning of what’s go­ing to be an epic new year… Has Glug reached your city yet? If not, get in touch – we’re al­ways keen to hear from cre­atives who want to be­come part of our global host com­mu­nity and bring Glug to their city. www.glugevents.com/host

1. LON­DON

Founded: 2007

Hosted by: Stu­dio Out­put, Made Stu­dio (Ian Ham­ble­ton, Nick Cle­ment, Malin Pers­son)

High­light of the year: What’s been ex­cit­ing for our Lon­don chap­ter this year is that we scaled back the size of some of the events, but are host­ing more of them. This has re­sulted in us hav­ing over 50 fan­tas­tic speak­ers and the op­por­tu­nity to meet a lot of new Glug­gers. It’s been our busiest year so far, but also our most re­ward­ing – we can’t wait to see you all in 2017 again.

2. NEW YORK

Founded: 2012

Hosted by: Two Goats (Richard Cum­ming, Tina Lam)

High­light of the year: With a push on truly eclec­tic line-ups for this year’s events we’ve seen the NYC chap­ter de­liver some re­ally thought-pro­vok­ing events, with great buzz and com­mu­nity en­gage­ment. They cer­tainly take the award for the most im­pres­sive venue when they held their dis­rup­tors-themed event at the LED Labs – which looks ex­actly as it sounds: a lab filled with in­ter­ac­tive LED screens. Bril­liant.

3. BER­LIN

Founded: 2016 Hosted by: Lau­ren Kelly, Erin Sin­gle

High­light of the year: The big­gest buzz in the Glug world this au­tumn was the fact that we were launch­ing a chap­ter in Ber­lin. Our host duo Lau­ren and Erin ar­ranged not only four epic speak­ers and an amaz­ing venue, but they also sorted lots of give­aways through our pals Awe­some Mer­chan­dise. Even be­fore their first event hap­pened (which sold out in­stantly) we were in­un­dated by re­quests of ‘When is the next one hap­pen­ing?’ All we can say is: watch this space.

4. AM­S­TER­DAM

Founded: 2015 Hosted by: Dickon Lang­don

High­light of the year: Our chap­ter in Am­s­ter­dam is the one that re­ally fo­cuses on Glug rule num­ber two: cel­e­brate the new. With a fo­cus on lo­cal homegrown busi­nesses and cre­ative tal­ents – in­clud­ing de­sign strate­gist Su­san LK Gor­bet, an­i­ma­tor Anna Ei­js­bouts and Stu­dio So­phisti’s Wouter Reeskamp – we’ve had two in­cred­i­bly suc­cess­ful events in the ‘Dam this year, and we’re re­ally look­ing for­ward to the next one.

5. SYD­NEY

Founded: 2016 Hosted by Space66, Zift (Chris Greg­son, Nicole Si­doti)

High­light of the year: With two events un­der their belt, the Syd­ney team are tak­ing this chap­ter from strength to strength. Ahead of the launch they guer­rilla ad­ver­tised the event by putting up posters in lunch­rooms of lo­cal agen­cies and saw over 150 Glug­gers at­tend. Oh, and both of their events have been hosted against the back­drop of the Syd­ney Opera House – safe to say that they beat us all this year, when it comes to views.

6. MANCH­ESTER

Founded: 2016

Hosted by: Farm Dig­i­tal (Kat Bur­row, Si­mon Evans)

High­light of the year: Our Manch­ester team knows how to cater for our Glug­gers’ ap­petites. Not only do they serve cre­ative in­sights and in­spi­ra­tion through their line-ups, they also or­der moun­tains of pizza for each event – dou­ble win. A true high­light of the year was when One Minute Briefs came in and set a live brief on the night. We had some real gems in the out­comes.

7. BIRM­ING­HAM

Founded: 2014

Hosted by: We Are Good­ness (Lisa Has­sell, Adam Clarke)

High­light of the year: Dur­ing 2016 we’ve had the op­por­tu­nity to hear some in­cred­i­ble cre­ative talks – and at one point even a song – from our fan­tas­tic Glug Brum chap­ter. This is one of the most well-at­tended and raved-about events in our net­work, and it’s all down to the hard work and eye for cre­ative cu­ra­tion of Lisa Has­sell and Adam Clarke.

8. BRIGHTON

Founded: 2009 Hosted by: Crush Cre­ative, Agency Rush (Carl Rush, He­len Rush)

High­light of the year: The Glug Brighton events are renowned for be­ing noth­ing short of a onenight cre­ative fes­ti­val. Not only do they have top speak­ers, they also ar­range for artists, mak­ers, cre­ators and ‘do­ers’ to in­ter­act with the event at­ten­dees through live-art ses­sions, in­ter­ac­tive in­stal­la­tions, work­shops, ex­hi­bi­tions and popup shops. If you haven’t been to a Glug Brighton yet, make sure to swing by in 2017.

9. LEEDS

Founded: 2015 Hosted by: Con­sume Comms, Man­i­fest, Finn Cre­ative (Han­nah O’Sul­li­van, Martin Far­rar-Smith, Emma Sib­bles)

High­light of the year: What the gang be­hind our Glug Leeds chap­ter have proved to us all this year is that it’s not so grim up north – which was also the ti­tle of their July event. The com­mu­nity spirit in this chap­ter is very im­pres­sive: they’re a tight-knit, sup­port­ive and con­stantly grow­ing bunch of Glug­gers, who share a pas­sion for all things cre­ative. With a thought­ful se­ries of events this year (rang­ing from ca­reers clin­ics to sum­mer BBQs) we can’t wait to see where 2017 takes this chap­ter.

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