Confectionary maker Cloetta wanted to make its new colourless liquorice allsorts stand out from the competition. Two years previously, Bond had given the sweet treats a mini facelift – this time, the creative agency was asked to design a new, black-and-white version to highlight their new recipe.
“The concept follows our original Allsorts design language,” says Bond creative Marko Salonen. “It showcases the content with simplified and bold graphic elements and colours, using two different varnishes for finishing. The most challenging part of the project was to get the packaging unit price as low as possible for the mass market.”