Man­ag­ing di­rec­tor Jen Judd shares four pro tips for run­ning a suc­cess­ful studio

Computer Arts - - Animade -

Get clued up on cash flow

“One of the ways we con­trol cash flow is we make sure that for ev­ery project we in­voice 50 per cent of the bud­get up-front, and 50 per cent on com­ple­tion, so that we know what we have com­ing in and out. Be­tween spread­sheets and track­ers, we have a good over­view of fore­casted amounts, as well as a daily email that tells the di­rec­tors what’s in our bank ac­counts. We’re pretty clued up on what’s go­ing on, which is im­por­tant.”

Use in­ter­nal work as a mar­ket­ing tool

“Tom and James’ ini­tial mar­ket­ing strat­egy was to do in­ter­nal projects – pas­sion projects – that show off what they do best, and put us out into the world by util­is­ing the in­ter­net. One of our most sig­nif­i­cant re­la­tion­ships in the past year has been with Face­book. They came to us ref­er­enc­ing Lernz, which is one of the first studio projects An­i­made did, five years ago. We put things out there that we love and be­lieve in, and it mar­ries up with clients who feel the same way.”

Cre­ate a work-life bal­ance

“One of the things about work­ing with in­ter­na­tional clients is dif­fer­ent time zones. Work-life bal­ance is im­por­tant at An­i­made, so if peo­ple are asked to work over­time, they’re com­pen­sated. It’s some­thing we need to en­sure we man­age ap­pro­pri­ately as we move for­ward with these re­la­tion­ships. You have to con­sider how much you’re will­ing to flex, be­cause shifted hours do im­pact the whole team dy­namic.”

Stick to your long-term goals

“The big­gest chal­lenge for us is mak­ing sure we stick to our medium and long-term goals. When you’re re­act­ing to projects com­ing in, it’s very easy to be­come buried in man­ag­ing them. There can be a ten­dency to pull some­one in from new busi­ness to help, when ac­tu­ally we need to make sure we’re build­ing our project teams, and that our new busi­ness and ac­count man­age­ment teams have time to nur­ture client re­la­tion­ships, and find new clients that could be re­ally in­cred­i­ble for An­i­made.”

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