WORK IN PROGRESS

Computer Arts - - Project Diary -

When we were cho­sen as the mu­seum’s de­sign part­ner, we told them that we wanted just that – to work in part­ner­ship with them. Our time­line in­cluded work­shops with the client ev­ery two weeks, where we dis­cussed the ideas, tried out con­cepts, doo­dled and tested things with them along the way. We started by defin­ing the brand idea, and then went on to the vis­ual pos­si­bil­i­ties. It was very or­ganic and nat­u­ral, with de­ci­sions be­ing made to­gether as a team.

The core idea of us­ing eclec­tic type­faces came early in the process, and type was the first el­e­ment of the de­sign that we worked on. We felt that strong, cus­tom ty­pog­ra­phy would help the brand stand out and took in­spi­ra­tion from the printed ephemera from Helsinki that’s in the mu­seum’s col­lec­tion. Printed frag­ments of the past were the start­ing point for our type de­sign, but we de­signed all the type­faces from scratch.

We be­gan to work on a mixed type­face with three weights and three styles, but this be­came too com­pli­cated, so we evolved it into three sep­a­rate type­faces in two weights. Be­cause these come from the same ini­tial type­face, the x-heights and pro­por­tions all work to­gether.

The colours also came from vis­ual ma­te­rial in the col­lec­tion. Old fash­ioned duo­tone print­ing com­ple­mented the ty­pog­ra­phy per­fectly, and we pulled to­gether a colour pal­ette that

01 Werk­lig de­signed two work­ing type­faces, us­ing all kinds of ref­er­ences from the mu­seum’s col­lec­tion – which were ag­glom­er­ated on this white­board. 01

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02 One ex­am­ple of a vin­tage type­face that in­flu­enced the be­spoke ones Werk­lig de­signed.

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03-04 Mu­seum ex­hi­bi­tion brochures that test out the use of the new logo with im­agery, as well as the new ty­pog­ra­phy.

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