Early con­cepts that didn’t make it to re­al­i­sa­tion

Computer Arts - - Project Diary -

We tried a lot of vari­a­tions of pho­tog­ra­phy within the logo’s shape. This one has a dis­tort­ing ef­fect, which is in­ter­est­ing as we are talk­ing about history, which can be dis­torted. How­ever, it is un­clear and dif­fi­cult to use.

The first drafts of the type­faces had some quirky de­tails that we toned down, mostly for leg­i­bil­ity rea­sons. We do kind of miss some of them, es­pe­cially the crazy cen­tre bar of the F. Any­way, these didn’t make it.

This logo was made when we had the ty­pog­ra­phy locked and re­alised that we might ac­tu­ally need a logo with a dis­tinc­tive form. It ran into prob­lems when we trans­lated the words into other lan­guages.

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