Editor’s let­ter

Computer Arts - - Welcome -

Do you work all night, and work all day, to pay the bills you have to pay? Does it feel like there’s never a sin­gle penny left for you? That’s too bad.

As Agnetha, Björn, Benny and Anni-Frid told us, money must be pretty funny in a rich man’s world. And while you won’t find too many de­sign­ers with pock­ets stuffed with wads of £50 notes, blow­ing their sur­plus on mag­nums of cham­pagne, if the above sit­u­a­tion is true and your hours are dis­pro­por­tion­ate to your in­come, the chances are you’re not charg­ing enough for your time.

With all this in mind, wel­come to an­other CA money spe­cial, in which we tackle the eter­nally thorny topic from sev­eral an­gles, in­clud­ing in­creas­ing your salary, ne­go­ti­at­ing your free­lance rates and bud­get­ing your studio projects more ef­fec­tively, as well as pos­ing some more philo­soph­i­cal ques­tions such as how to bal­ance pas­sion with profit, and whether you should re­duce your rates for char­i­ta­ble causes.

Our strik­ing cover is by our very own Jo Gul­liver, who took her in­spi­ra­tion from the hec­tic LED boards at the world’s stock ex­changes (which have cer­tainly seen their share of fluctuation over the last year) to cre­ate a type­face from a ma­trix of dots, which have then been em­bossed by our fin­ish­ing part­ners Cel­lo­glas.

Next is­sue, we ex­plore the po­ten­tial in the year’s hottest trend, vir­tual re­al­ity, to de­ter­mine how de­sign­ers and brand­ing agencies can take ad­van­tage of the nascent tech­nol­ogy to cre­ate fully im­mer­sive cam­paigns. And for the print afi­ciona­dos amongst you, there’s an ad­vice-packed video spe­cial to help you get the most from the medium. And yes, I re­ally did just quote Abba. NICK CAR­SON Editor nick.car­son@fu­turenet.com

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