How often do you offer your skills to charity for a reduced fee, and why?
“I never do freebies. Remember that a lot of the large charities have CEOs on enormous salaries: would they work for free? Beware the line: ‘It could be a foot in the door’, as you could well be taken for granted. If word spreads that you do work for free, you risk becoming a doormat. But I will take things other than pure cash, depending on the situation. Once I did a quick job for a local charity and was taken out for dinner in return. I always get something, regardless of the size or nature of the client.” “It’s easy to get bogged down with paid projects and enquiries, but there are so many good charity initiatives and start-ups out there that need good design support, even on a small scale. It’s good to create some headspace for these types of jobs, which can really help organisations to move forward and potentially open up new areas of work for you. I try to give back wherever I can.” “I have in the past worked for free and sadly/stupidly been taken advantage of. I’ve toughened up (a bit) and the compromise is giving a reduced rate to charities. The downside is the effect on my finances: your name gets passed around and with it, expectations of what you charge. I set that bar and it’s difficult to move. I’ve met some great people and causes I love working with. But it’s certainly been an eye-opener seeing how money is spent within charities on top-level salaries and consultants, and that’s influenced how I feel about pro bono work.”
Designer www.behance.net/richmicallef RICH MICALLEF
MORVEN MACIOMHAR Graphic designer www.odrum.com
Design director www.countcreation.com AMIT PATEL