DE­SIGN MAT­TERS

Computer Arts - - Contents -

How of­ten do you of­fer your skills to char­ity for a re­duced fee, and why?

“I never do free­bies. Re­mem­ber that a lot of the large charities have CEOs on enor­mous salaries: would they work for free? Be­ware the line: ‘It could be a foot in the door’, as you could well be taken for granted. If word spreads that you do work for free, you risk be­com­ing a door­mat. But I will take things other than pure cash, de­pend­ing on the sit­u­a­tion. Once I did a quick job for a lo­cal char­ity and was taken out for din­ner in re­turn. I al­ways get some­thing, re­gard­less of the size or na­ture of the client.” “It’s easy to get bogged down with paid projects and en­quiries, but there are so many good char­ity ini­tia­tives and start-ups out there that need good de­sign sup­port, even on a small scale. It’s good to cre­ate some headspace for these types of jobs, which can re­ally help or­gan­i­sa­tions to move for­ward and po­ten­tially open up new ar­eas of work for you. I try to give back wher­ever I can.” “I have in the past worked for free and sadly/stupidly been taken ad­van­tage of. I’ve tough­ened up (a bit) and the com­pro­mise is giv­ing a re­duced rate to charities. The down­side is the ef­fect on my fi­nances: your name gets passed around and with it, ex­pec­ta­tions of what you charge. I set that bar and it’s dif­fi­cult to move. I’ve met some great peo­ple and causes I love work­ing with. But it’s cer­tainly been an eye-opener see­ing how money is spent within charities on top-level salaries and con­sul­tants, and that’s in­flu­enced how I feel about pro bono work.”

De­signer www.be­hance.net/rich­mi­callef RICH MICALLEF

MOR­VEN MACIOMHAR Graphic de­signer www.odrum.com

De­sign di­rec­tor www.countcre­ation.com AMIT PA­TEL

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