LAID-BACK RE­BEL­LION

Computer Arts - - Showcase - WARIMBA by Bienal Co­mu­ni­cación www.bienal.mx

Warimba is a ham­mock brand based in Mi­ami that seeks to re­flect the spirit of the strug­gle for peace, jus­tice and hu­man rights in Latin Amer­ica. The brand­ing, cre­ated by Mex­i­can studio Bienal Co­mu­ni­cación, was heav­ily in­flu­enced by in­dige­nous com­mu­ni­ties in the re­gion, par­tic­u­larly in Venezuela, and art di­rec­tor Car­los Martínez Tru­jillo also cites in­flu­ences such as “the en­ergy and art of groups such as Mano Ne­gra and Bob Mar­ley.” Be­spoke ty­pog­ra­phy, in­flu­enced by dif­fer­ent so­cial protest groups through­out Latin Amer­ica, was cre­ated for the brand. “The so­cial history of Mex­ico and Venezuela helped us to find the re­bel­lious style of font we were look­ing for,” says lead de­signer Mar Trava Cor­rea.

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