CHANGE OF HEART

Computer Arts - - Showcase - HEART & STROKE FOUN­DA­TION by Pen­ta­gram www.pen­ta­gram.com

Na­tional Cana­dian char­ity the Heart & Stroke Foun­da­tion wanted a new iden­tity that would help it con­nect more deeply with Cana­di­ans and reignite pas­sion for its cause. The graphic icons of a heart and stroke tran­scend Canada’s two of­fi­cial lan­guages and this new look marks the first time the char­ity has changed its iden­tity in more than 60 years.

Pen­ta­gram part­ner Paula Scher notes that in the past, the or­gan­i­sa­tion’s in­con­sis­tent brand­ing meant it wasn’t al­ways cred­ited for its own ini­tia­tives. With the new sys­tem, “the el­e­ments of the logo are used as a con­sis­tent frame­work that can an­chor var­i­ous di­vi­sions,” says Scher.

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