Computer Arts - - D&ad New Blood Career Advice -

One way to bal­ance money and hap­pi­ness is to cre­ate work that has the power to pro­mote pos­i­tive change. As part of the New Blood Awards – D&AD’s an­nual con­test in which stu­dents, re­cent grad­u­ates and un­der-24s ful­fil in­dus­try­s­tan­dard briefs set by global brands – there’s a spe­cial award for work in the ser­vice of a good cause; the White Pen­cil. This year there were four White Pen­cil winners, which we dis­play across the fol­low­ing pages. All these projects high­light how work­ing in de­sign is not just about earn­ing money; it can also be about chang­ing lives and mak­ing the world a bet­ter place.

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