Computer Arts selects the hottest new design, illustration and motion work from the global design scene
How The Collected Works shaped a new identity for HIV and AIDS charity, Red Hot
RED HOT IDENTITY by The Collected Works www.thecollectedworks.com
Red Hot is a not-for-profit organisation dedicated to fighting HIV and AIDS through pop culture. Over the past 25 years, over 500 artists, producers and directors have contributed to 20 compilation albums of original music, videos, events and media. This has furthered the conversation about the AIDS epidemic and raised millions of dollars for organisations around the world. “Red Hot has an incredibly rich and interesting history. However, as it was never properly documented, it was at risk of being lost,” explains Justin Colt, partner at The Collected Works, the agency which refreshed Red Hot’s identity and created a new digital archive of the charity’s projects. As the projects were so diverse, the high contrast black, white and red colour palette became a unifying element, spanning the timeline of Red Hot. “The juxtaposition of old and new design elements creates a visual vocabulary that feels both familiar and unique, which is great, as that’s been the persistent mission of Red Hot since the beginning,” says Jose Fresneda, partner at The Collected Works.