THE RIGHT PRE­SCRIP­TION

Computer Arts - - Showcase -

DOC­TORS OR­DERS by Saxon Camp­bell www.sax­on­camp­bell.com

When Saxon Camp­bell went to the doc­tor com­plain­ing about a cough, he was given the choice of tak­ing a pre­scrip­tion syrup or try­ing some nat­u­ral al­ter­na­tives. As the doc­tor stated that the two op­tions of­ten have the same re­sult, the art di­rec­tor and founder of his epony­mous stu­dio Saxon Camp­bell started re­search­ing nat­u­ral reme­dies, and de­cided to de­sign his own prod­ucts. “I wanted the name to be easy and fun,” says Camp­bell, who then turned his at­ten­tion to fonts and colour schemes. “Some of the ty­pog­ra­phy in­spi­ra­tion came from sci­en­tific jour­nals I re­searched,” he ex­plains, “and for the colours, I wanted to cre­ate unity from the in­gre­di­ents in the medicine.” Camp­bell also drew upon the prod­uct’s in­gre­di­ents in the pho­to­shoot: “It’s my favourite part of the fin­ished piece, it re­ally sells the idea,” he states.

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