THE RIGHT PRESCRIPTION
DOCTORS ORDERS by Saxon Campbell www.saxoncampbell.com
When Saxon Campbell went to the doctor complaining about a cough, he was given the choice of taking a prescription syrup or trying some natural alternatives. As the doctor stated that the two options often have the same result, the art director and founder of his eponymous studio Saxon Campbell started researching natural remedies, and decided to design his own products. “I wanted the name to be easy and fun,” says Campbell, who then turned his attention to fonts and colour schemes. “Some of the typography inspiration came from scientific journals I researched,” he explains, “and for the colours, I wanted to create unity from the ingredients in the medicine.” Campbell also drew upon the product’s ingredients in the photoshoot: “It’s my favourite part of the finished piece, it really sells the idea,” he states.