Route 1 Print reveals 10 essential things to consider when preparing your artwork for print
1 Be wary of heavy ink coverage on folded items. If a dense area is along a crease, cracking can be caused by the volume of ink being absorbed by the stock. Use lighter colours over folds for a smooth finish.
2 Increase your Cyan value to 30% more than the Magenta value, to avoid your blues being printed with too much purple.
3 Avoid banding by avoiding gradients with small ranges. Instead, add blur or soft noise effects and don’t use KPEG compression.
4 Check with your printer if your design requires overprinting. This feature stops the mixing of colours when they’re printed on top of another. This will also stop colours ‘knocking out’ others and ensures no parts of your design are unwantedly overlapped.
5 Fonts should be no smaller than 6pt to be visible when printed. If they contain fine lines, add thicker strokes to aid visibility, for light text on dark backgrounds in particular.
6 If you convert text to outlined, not only will you avoid blurring, but text will keep its shape even with large format items.
7 To create a rich black, create a specific colour including Magenta, Yellow and Cyan as well as black. Solid black areas aren’t dark enough and print as more of a grey.
8 For full-scale printing, use an image resolution between 300–400dpi, but never go above 400dpi for greyscale.
9 Choose vectors or original digital images over ‘web images’ or ‘printed documents’ for optimum image quality in print. 10 Always check for unwanted spot colours in your Print Production panel.