Virtual reality is going mainstream. And as the hardware proliferates and becomes even more powerful and affordable, agencies are waking up to the potential for creating truly immersive brand worlds. Following a slew of updates and new devices in 2016 – our inbox was overflowing with press releases – 2017 looks like the year we’ll see it come to fruition.
Our special report this month reveals how to make use of VR in branding and advertising campaigns, and takes the temperature of the industry to predict what comes next in this brave new virtual world.
Elsewhere, our D&AD New Blood series continues as we ask how to make your digital work engage where it counts, so you can compete for attention spans and even become more interesting than Netflix – while regular columnist Adrian Shaughnessy ponders if and when we’ll all find ourselves replaced by robots anyway.
But if you prefer to hold, stroke or sniff your lovingly crafted design work, rather than have it projected on a visor or generated by an AI bot’s algorithm, don’t fret – you’ll also find plenty of more traditional advice in our freelancer’s guide to print, which features video interviews with three successful freelance print designers.
Packed with insights on making it as a freelance graphic designer in a competitive marketplace, as well as insider tips and tricks for preparing your artwork for print, it’s a one-stop-shop to improve your craft.
Next month, we explore some of the most exciting cities around the world to live, work and visit as a designer, plus a pro guide to the art and craft of logo design – don’t miss it.