How Dave DeSandro created a logo that works in VR for games company RGB Schemes
How Metafizzy – aka designer Dave DeSandro – created a logo that works in 3D for VR games company, RGB Schemes
THE DESIGN BRIEF Gerald McAllister
RGB Schemes is a video game company developing virtual reality games, and we’re working on our first title, which will be out this year. A friend mentioned Dave DeSandro’s website to me and I began looking through his work. I really enjoyed his designs and felt they conveyed what each company did incredibly well. I asked him to design RGB Schemes’ logo, and things fell into place from there.
What I really wanted the logo to convey is that this company creates fun experiences, not necessarily ‘money producing’ experiences. When people see the logo, I want it to remind them how much they enjoyed our games.
Virtual reality is a fairly new field that has many limitations right now. One of them is lower screen resolutions, but the logo needed to be easily viewable in a VR headset. We needed a logo that could translate well into a form that can be used in VR and for the company name to be easily readable in VR.
WORK IN PROGRESS Dave DeSandro
Going into the project, I knew I wanted to deliver something that would work well in the VR environment, even though it was a completely foreign medium for me to consider. RGB stands for red, green and blue, and when you have a distinct, visual name like that, it’s better not to overthink it. I knew the logo would have to be red, green, and blue, and these colours lend themselves to screen colour blending. Red and blue overlap to produce magenta. Right off the bat, I knew I wanted to explore that concept.
I focus on iteration early in my process. A hundred concepts have to die in order for one to live. I’ll start with a basic idea, such as aligning letters, or using circles, then try lots of variations. Typically, one idea sparks another. The best way to get that new idea is to stick
with the process and start doing something. The blank page is so intimidating. Even when I start with the biggest cliché I can think of, it helps get the creative juices flowing, which eventually leads to something worthwhile.
Normally, I start off with pencil and paper sketches, but because this brief was particularly based around colour, I opted to go with vectors first. This lends itself to basic geometric shapes, which ended up coming through in the final logo. I used Illustrator to copy and paste multitudes of iterations to make a messy collage. The use of red, green and blue made for vibrant, almost glaring visuals, but they were appropriate for the project, and helped convey the whimsical and fun nature of the brand.
HONING THE TYPEFACE Gerald McAlister
One of the trickiest areas was the typeface that would be used for the company name. We looked at lots of iterations, and some of the original fonts were difficult to read in a VR headset. We actually had to create a temporary application to display some of them and ensure they were readable while in virtual reality.
Initially, I wanted the company name to be more prominent in the logo, in order to convey
who we are. However, this resulted in too much text, and was difficult to read in VR. Because of this, we went with the bird concept, which happened to be one of the first logo designs that Dave sent. Dave was then able to add in some 3D positions for the letters to create the bird, and everything really just fitted into place from there.
SPARKS FLY Dave DeSandro
Squares are useful because they can be lined up in multiple ways. I tried out using an isometric cube arrangement, which is a logo design cliché. By overlapping the shapes, I was able to get those secondary colours – cyan, yellow, magenta and white. So I was working with two conventions. The overlapped letters made a nice pinwheel shape. It was more abstract and unique than the cube arrangement, which is really important when making a logo.
Looking it over, I saw a little bird shape, with the corner of the R being a beak, B forming a wing, and G giving it a body and tail. Adding the circle for the eye sealed it, so that you see the colourful bird first. After giving it more time, you spot the R,G, B letters and how they overlap.
CONCLUSION Gerald McAlister
Being able to turn our logo into a 3D object, while still being fully representative of the company, has sparked tons of ideas for how we can utilise this both in our games and throughout our advertising. We have some exciting ways lined up, and we can’t wait for people to see how they will be used in our games.
I am incredibly impressed with how Dave designed this logo. When playing our first game, I am excited to see the logo boot up every time I test it out. I also really enjoy people’s reactions to it, and am excited to publicly reveal the game when it’s ready later this year.
“The bird is abstract and unique, and the overlapped letters make a nice pinwheel shape”
05 The final logo when used on screen, with a black background.
06 An outline version is perfect for monochrome application.
07 RGB Schemes is particularly excited about how the logo can be manipulated and rotated in 3D.
Metafizzy is Dave DeSandro’s oneman studio. He codes a range of UX products for web designers, and creates logos directly for clients. His Logo Pizza project in October 2016 – 50 logos in 30 days – has powered his logo design business.