Logos have long been the bread and butter of graphic design. As branding becomes increasingly dynamic and experiential, the logo’s role at the centre of a scheme may have lessened; but to cut through and stay afloat amongst a sea of multi-channel communications, a memorable badge of honour is still crucial for any brand.
Our lead feature is penned by BP&O’s Richard Baird, whose ongoing research project LogoArchive explores the craft and form of great logos, presented in stark black and white for ease of comparison. There’s some great advice in his piece, including 11 ways to improve your logo craft.
As you can see from the previous page, our very own Jo Gulliver crafted the eye-catching cover to communicate this topic. This is also Jo’s final issue of CA, and it marks almost exactly nine years she’s spent on the mag – for those long-term readers who remember the 2008 redesign with the die-cut circle on the cover, that was her very first.
Over the years, Jo has brought an invaluable amount of passion and expertise to the mag, from scouting new talent (Jessica Walsh did a CA cover as a recent grad) to applying her editorial design expertise and love of a good grid to even the toughest and most fiddly feature.
She’s moving to the world of Tech as a senior art editor over on our sister magazine T3 – Jo, we’ll all miss you and wish you all the luck in the world.
Next issue, we welcome new art editor Mark Wynne and will be focusing on portfolios with insider advice to tailoring yours to your ideal job. There’s also an in-depth look at the world of tattoo art, an idea that came from Jo at a features meeting a few months back. See you then!