Edi­tor’s let­ter

Computer Arts - - Welcome - NICK CAR­SON Edi­tor nick.car­son@fu­turenet.com

Lo­gos have long been the bread and but­ter of graphic de­sign. As brand­ing be­comes in­creas­ingly dy­namic and ex­pe­ri­en­tial, the logo’s role at the cen­tre of a scheme may have less­ened; but to cut through and stay afloat amongst a sea of multi-chan­nel com­mu­ni­ca­tions, a mem­o­rable badge of hon­our is still cru­cial for any brand.

Our lead fea­ture is penned by BP&O’s Richard Baird, whose on­go­ing re­search pro­ject Lo­goArchive ex­plores the craft and form of great lo­gos, pre­sented in stark black and white for ease of com­par­i­son. There’s some great ad­vice in his piece, in­clud­ing 11 ways to im­prove your logo craft.

As you can see from the pre­vi­ous page, our very own Jo Gul­liver crafted the eye-catch­ing cover to com­mu­ni­cate this topic. This is also Jo’s fi­nal is­sue of CA, and it marks al­most ex­actly nine years she’s spent on the mag – for those long-term read­ers who re­mem­ber the 2008 redesign with the die-cut cir­cle on the cover, that was her very first.

Over the years, Jo has brought an in­valu­able amount of pas­sion and ex­per­tise to the mag, from scout­ing new ta­lent (Jessica Walsh did a CA cover as a re­cent grad) to ap­ply­ing her ed­i­to­rial de­sign ex­per­tise and love of a good grid to even the tough­est and most fid­dly fea­ture.

She’s mov­ing to the world of Tech as a se­nior art edi­tor over on our sis­ter mag­a­zine T3 – Jo, we’ll all miss you and wish you all the luck in the world.

Next is­sue, we wel­come new art edi­tor Mark Wynne and will be fo­cus­ing on port­fo­lios with in­sider ad­vice to tai­lor­ing yours to your ideal job. There’s also an in-depth look at the world of tat­too art, an idea that came from Jo at a fea­tures meet­ing a few months back. See you then!

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.