ADD LAY­ERS

Computer Arts - - Industry Issues -

Use line weight and neg­a­tive space or the density of lo­cal ob­jects to re­veal sec­ondary images. You can use this to build lay­ers within a logo to cre­ate a vis­ual hi­er­ar­chy. This el­e­ment of dis­cov­ery and sur­prise has value for the au­di­ence, and the dif­fi­culty of its ex­e­cu­tion will help to dif­fer­en­ti­ate it and se­cure mem­o­ra­bil­ity.

The Fara­day Pro­ject., Richard Baird, 2016, Tech­wear.

Te­sori, Richard Baird, 2016, Linen.

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