COM­BINE IDEAS

Computer Arts - - Industry Issues -

When work­ing two ideas to­gether, look for com­mon­al­i­ties of form. Al­though the awk­ward and the ugly do have their place in logo de­sign, cor­re­la­tion, rather than dis­so­nance, of­ten de­liv­ers a more uni­ver­sally sat­is­fac­tory out­come.

Inisola, Cruz Novillo, 1980, So­lar Pan­els.

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