Use forms to build other forms. Duality and multiplicity – the creation of one image through the repetition or union of others – are good ways to draw distinction and interest from simple forms. Work together image and type or draw image from type. Use negative space and a commonality of form to work ideas together in a natural and distinctive way. Keep to just two ideas and look for a comfortable visual balance and a communicative clarity.
Fotografiska, Bankerwessel, 2010, Independent Cultural Venue for the Exhibition of Photography.