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Dutch de­sign is justly fa­mous. Spoilt for cul­ture, Am­s­ter­dam’s mu­se­ums and ar­chi­tec­ture are world-class, while an abun­dance of global brands pro­vide work and cre­ative op­por­tu­ni­ties. “Am­s­ter­dam is the per­fect size for a great and var­ied cre­ative net­work,” says Glug Am­s­ter­dam host Dickon Lang­don. “It’s very easy to find great peo­ple to col­lab­o­rate with.”

He con­tin­ues: “Wages are com­pet­i­tive with Lon­don and the cost of liv­ing is cheaper. There are also tax ad­van­tages in place for highly skilled mi­grants, such as peo­ple in the cre­ative in­dus­tries. Also, Am­s­ter­dam is very clean and safe.”


One of Glug’s new­est chap­ters is based in Taipei, and judg­ing from the vibe we get from host Oliver Chang and his team, Tai­wan’s cap­i­tal city of­fers an up­dated and eclec­tic cre­ative land­scape. Thanks to a na­tion­wide ef­fort to grow the arts and start-up scenes, the cre­ative in­dus­try is thriv­ing – with a no­tice­able up­swing of ex­cit­ing new roles to ex­plore as a cre­ative. Taipei also has a huge num­ber of art gal­leries, mu­se­ums and co-work­ing ar­eas, and empty ware­houses are con­stantly be­ing trans­formed into art spa­ces.


Marked by a rich de­sign his­tory, thriv­ing start-up scene and fan­tas­tic work-life bal­ance, Stock­holm’s cre­ative in­dus­try is healthy, var­ied and ex­cit­ing. Com­pe­ti­tion for clients is fierce, says Glug Stock­holm host Jenny The­olin: “Most agen­cies I know work with in­ter­na­tional and global clients. But we have great ta­lent in Stock­holm. We’re also known for prod­uct, fash­ion and fur­ni­ture de­sign; as well as dig­i­tal – like Spo­tify – and gam­ing. Our Mod­ern Mu­seum and Pho­tog­ra­phy Mu­seum are world-class. And ev­ery home is a mini de­sign gallery. Swedes cer­tainly do have great taste,” The­olin grins.


It’s lit­tle won­der that Copen­hagen con­sis­tently pops up as one of the most cre­atively en­gaged cap­i­tals in the world. The city is known for its vi­brant, so­cia­ble, trend-set­ting and ex­per­i­men­tal cul­ture, and you can quickly see how this comes to­gether to pro­duce an ever-evolv­ing cre­ative mecca for de­sign­ers, artists and mak­ers from all walks of life. Home to univer­sity bod­ies of art and de­sign such as KEA, KADK and CIID, and an ex­cel­lent se­lec­tion of mu­se­ums, art gal­leries and cre­ative art, the city at­tracts ta­lent from all the cor­ners of the world.


Now this is a city to keep on your radar: the work com­ing out of Dakar is in­flu­enc­ing not only Sene­gal, but the rest of West Africa too – and in­creas­ingly the globe. Dakar is home to an ar­ray of high-im­pact cre­ative fes­ti­vals, such as Dak’Art: the African Con­tem­po­rary Art Bi­en­nale; Dakar Fash­ion Week; and the World Fes­ti­val of Black Arts. Boast­ing many mu­se­ums and gal­leries, Dakar has also been listed as a UNESCO Cre­ative City since 2014. We’re ex­cited to see the level of sup­port and in­vest­ment be­ing put into the cre­ative sec­tor in this city.


Shang­hai has been at the fore­front of China’s in­no­va­tive, trendy and ever-chang­ing cre­ative scene for a long time, with a boom of cre­ative in­sti­tu­tions, or­gan­i­sa­tions, fes­ti­vals and net­works evolv­ing across all cor­ners of the city. Count­less brands, global agency net­works, start-ups and de­sign stu­dios are present in Shang­hai, col­lec­tively prov­ing the city’s im­por­tance and in­flu­ence on both a lo­cal and global scale. Shang­hai’s end­less gal­leries and mu­se­ums are par­tic­u­larly in­ter­est­ing, as they dis­play ev­ery­thing from con­tem­po­rary art through to more tra­di­tional crafts­man­ship.


For decades, New Or­leans has been a pro­gres­sive venue for food and mu­sic, but the city is now tran­si­tion­ing into a mecca for all kinds of artists. In a re­cent sur­vey by SmartAs­set, it was named the num­ber one city in the US for cre­atives. Not only does it of­fer cheaper-than-av­er­age rent and liv­ing costs, it also has the largest per­cent­age of artists liv­ing in the same area. From up­town to down­town, this city is filled with gal­leries, pop-ups, ar­chi­tec­tural gems and peo­ple from all kinds of back­grounds.


There’s no doubt that Prague’s deep cul­tural her­itage has in­formed its cur­rent identity. How­ever, the in­creased cul­tural fund­ing ef­forts and growth of the city’s de­sign scene sug­gest that the city is quickly be­com­ing a cul­tural cen­tre in cen­tral Europe on more lev­els than solely be­ing named a UNESCO Cre­ative City. It has an abun­dance of gal­leries, art mu­se­ums and fes­ti­vals – such as De­sign­blok – and Glug’s friends from Cre­ative Morn­ings are also es­tab­lished in the city, along­side global net­work Im­pact Hub.

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