RECOGNITION AND ATTRIBUTION
Rob Coke on making sure BBC Three content is always identifiable
Perhaps our biggest challenge was ensuring that BBC Three content is identifiable once it leaves the brand’s control. This applied to original video promotions for long- and short-form content, behind the scenes imagery, and shareable posts, which are deliberately unbranded to encourage wide sharing. To solve it, we generated a wide range of different content types for review, and developed a system going from tightly to loosely branded. At the tighter end, there were rules covering layout, logo position, use of typography, imagery and colour. The number of rules and elements change as you go through the spectrum, and the most loosely branded would perhaps just use the headline font and a colour from the secondary palette.