Ask any freelancer what their biggest worry is, and it’s likely to involve money. How do you decide what to charge for your talents when first starting out – or negotiate higher rates when you know what you’re doing? Can you get enough invoices paid on time each month to cover your outgoings?
That freelance dream of being your own boss, taking on the projects you want, setting your own hours, and working in your underwear (if you so choose) may be clouded by this financial uncertainty if you don’t get your affairs in order.
But fear not. Our cover feature this month is absolutely packed with great advice to help you conquer all your cash concerns as a freelancer – from selling yourself to new clients, to chasing up late-paying existing ones.
With the help of the co-founders of Pictoplasma, we’re also dipping our toes into the vibrant world of character design with an inspiring journey through the four hottest trends to watch out for this year.
Elsewhere, take a trip with us to The Clearing and discover why finding ‘clear, defendable territory’ should be the goal of any branding project. The Brand Impact Awardwinning agency sheds some light on its process, and shares some tips for how to defend that territory once you find it.
Next month, it’s our annual celebration of the very best graduate talent from all across the UK – our fourth-annual New Talent special, with the winner of our D&AD New Blood cover design contest taking pride of place. If you’re just about to graduate, you’ll also find a useful guide to landing your first job – whatever route you choose to take. See you then!