Edi­tor’s let­ter

Computer Arts - - Welcome - NICK CAR­SON Edi­tor nick.car­son@fu­turenet.com

Ask any freelancer what their big­gest worry is, and it’s likely to in­volve money. How do you de­cide what to charge for your tal­ents when first start­ing out – or ne­go­ti­ate higher rates when you know what you’re do­ing? Can you get enough in­voices paid on time each month to cover your out­go­ings?

That free­lance dream of be­ing your own boss, tak­ing on the projects you want, set­ting your own hours, and work­ing in your un­der­wear (if you so choose) may be clouded by this fi­nan­cial un­cer­tainty if you don’t get your af­fairs in or­der.

But fear not. Our cover fea­ture this month is ab­so­lutely packed with great ad­vice to help you conquer all your cash con­cerns as a freelancer – from sell­ing your­self to new clients, to chas­ing up late-pay­ing ex­ist­ing ones.

With the help of the co-founders of Pic­to­plasma, we’re also dip­ping our toes into the vi­brant world of char­ac­ter de­sign with an in­spir­ing jour­ney through the four hottest trends to watch out for this year.

Else­where, take a trip with us to The Clear­ing and dis­cover why find­ing ‘clear, de­fend­able ter­ri­tory’ should be the goal of any brand­ing project. The Brand Im­pact Award­win­ning agency sheds some light on its process, and shares some tips for how to de­fend that ter­ri­tory once you find it.

Next month, it’s our an­nual cel­e­bra­tion of the very best grad­u­ate tal­ent from all across the UK – our fourth-an­nual New Tal­ent spe­cial, with the win­ner of our D&AD New Blood cover de­sign con­test tak­ing pride of place. If you’re just about to grad­u­ate, you’ll also find a use­ful guide to land­ing your first job – what­ever route you choose to take. See you then!

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