Computer Arts - - Welcome -

SAM BECKER Sam is ex­ec­u­tive cre­ative direc­tor at Brand Union. On page 20, he ar­gues that for brands to sur­vive in the in­ter­net age, they need to be flex­i­ble and trans­par­ent, with a com­pelling nar­ra­tive. www.bran­dunion.com LISA HAS­SELL Lisa is the direc­tor of Inky­good­ness and We Are Good­ness, and has seven years’ ex­pe­ri­ence in the cre­ative in­dus­tries. On page 24, she re­veals why she’s had to re­de­fine what hap­pi­ness means to her. www.weare­good­ness.com BRYCE BLADDON Cre­ative com­mu­ni­ca­tions spe­cial­ist Bryce is the edi­tor-in-chief of hi­lar­i­ous cult blog Clients From Hell. He shares ad­vice for how you can cash in as a freelancer on page 42. www.clients­fromhell.net LARS DENICKE Along with Peter Thaler, Lars is founder and direc­tor of Pic­to­plasma – an an­nual con­fer­ence in Ber­lin ex­am­in­ing con­tem­po­rary char­ac­ter de­sign. On page 58, he shares four key trends in this area. academy.pic­to­plasma.com CLAU­DINE O’SUL­LI­VAN Clau­dine is known for her dis­tinc­tive hand-drawn il­lus­tra­tions, and is a re­cent World Il­lus­tra­tion Awards cat­e­gory win­ner. She gives her ad­vice for us­ing Ap­ple Pen­cil and iPad Pro on page 88. www.claudi­neo­sul­li­van.com

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