PRETTY PENNE

PASTAFARIAN BRAND­ING

Computer Arts - - Showcase - by Ryan Panchal www.be­hance.net/ryan­pan­chal

Pastafarian is a con­cep­tual pasta brand that takes in­spi­ra­tion from reg­gae cul­ture. Cre­ated by Bris­tol-based de­signer Ryan Panchal, the per­sonal project of­fers an al­ter­na­tive take on tra­di­tional pasta pack­ag­ing – which is why you won’t see any Ital­ian flags or big win­dows here.

“I most en­joyed mak­ing the busi­ness cards, which were triplexed us­ing six pieces of GF Smith Color­plan pa­per – two green, two yel­low and two red – to give the cards a nice chunky feel,” says Panchal. “Mak­ing the type work in a small area was a nice chal­lenge. But the brand al­lowed me the flex­i­bil­ity to move the char­ac­ters about and ro­tate them to fit any area – much like the char­ac­ter­is­tics of pasta,” he ex­plains.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.