TIME FOR TEA
FORTNUM & MASON PACKAGING
Briefed to reimagine the packaging for Fortnum & Mason’s core range of biscuits, Design Bridge set about exploring the iconic store’s rich visual archives. The six new designs put a contemporary twist on the decorative ceramics and fine china associated with British teatime.
“We’ve added strong, vibrant colours to the pattern to give it a contemporary feel,” explains design director Chloe Templeman, “and have applied the colours in bold blocks that don’t always match up with the edges of the pattern, adding energy and a sense of discovery.”
Combining metallic and non-metallic colours adds further depth, while a debossed square in the middle of each design operates as a consistent and calm focal point. “The result is a range of tins that feel so special and considered that people want to show them off next to their finest china instead of decanting the biscuits onto a plate,” she adds.