TIME FOR TEA

FORTNUM & MA­SON PACK­AG­ING

Computer Arts - - Showcase - by De­sign Bridge www.de­sign­bridge.com

Briefed to reimag­ine the pack­ag­ing for Fortnum & Ma­son’s core range of bis­cuits, De­sign Bridge set about ex­plor­ing the iconic store’s rich vis­ual ar­chives. The six new de­signs put a con­tem­po­rary twist on the dec­o­ra­tive ce­ram­ics and fine china as­so­ci­ated with Bri­tish teatime.

“We’ve added strong, vi­brant colours to the pat­tern to give it a con­tem­po­rary feel,” ex­plains de­sign direc­tor Chloe Tem­ple­man, “and have ap­plied the colours in bold blocks that don’t al­ways match up with the edges of the pat­tern, adding en­ergy and a sense of dis­cov­ery.”

Com­bin­ing me­tal­lic and non-me­tal­lic colours adds fur­ther depth, while a de­bossed square in the mid­dle of each de­sign op­er­ates as a con­sis­tent and calm fo­cal point. “The re­sult is a range of tins that feel so spe­cial and con­sid­ered that peo­ple want to show them off next to their finest china in­stead of de­cant­ing the bis­cuits onto a plate,” she adds.

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