YES & NO MAGAZINE
Pentagram partner Domenic Lippa and associate Jeremy Kunze have designed the inaugural issue of quarterly arts, culture, science and progress magazine, YES & NO. Aimed at those dismayed by the stark choices that have defined the police landscape in the last year, the publication intends to raise questions – and the design is as provocative as the content.
Deliberately striking against traditional magazine structures, the cover – which has no masthead – acts as a blank canvas for the logotype; while inside, ads are replaced with typographic interventions.
“As a new magazine, the biggest challenge was establishing our design voice,” says Lippa. “We experimented with quite a few cover directions, but liked the idea of a moving masthead that will evolve over time. We also wanted the design to be a bit challenging but at the same time confident and intriguing.”