DE­FI­ANT DE­SIGN

YES & NO MAG­A­ZINE

Computer Arts - - Showcase - by Pen­ta­gram www.pen­ta­gram.com

Pen­ta­gram part­ner Domenic Lippa and as­so­ci­ate Jeremy Kunze have de­signed the in­au­gu­ral is­sue of quar­terly arts, cul­ture, sci­ence and progress mag­a­zine, YES & NO. Aimed at those dis­mayed by the stark choices that have de­fined the police land­scape in the last year, the pub­li­ca­tion in­tends to raise ques­tions – and the de­sign is as provoca­tive as the con­tent.

De­lib­er­ately strik­ing against tra­di­tional mag­a­zine struc­tures, the cover – which has no mast­head – acts as a blank can­vas for the lo­go­type; while in­side, ads are re­placed with ty­po­graphic in­ter­ven­tions.

“As a new mag­a­zine, the big­gest chal­lenge was es­tab­lish­ing our de­sign voice,” says Lippa. “We ex­per­i­mented with quite a few cover di­rec­tions, but liked the idea of a mov­ing mast­head that will evolve over time. We also wanted the de­sign to be a bit chal­leng­ing but at the same time con­fi­dent and in­trigu­ing.”

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