Edi­tor’s let­ter

Computer Arts - - Welcome - NICK CARSON Edi­tor nick.carson@fu­turenet.com

As any de­sign com­pany founder will tell you, run­ning a suc­cess­ful stu­dio takes a lot more than de­sign prow­ess. You need plenty of guts, de­ter­mi­na­tion, and the kind of busi­ness savvy that may not al­ways come nat­u­rally to creative peo­ple.

With all of this in mind, our cover story this month sets out six of the big­gest hurdles that are likely to stand in the way of your creative busi­ness’ growth, and gives you 36 gems of es­sen­tial ad­vice to help you leave them in your wake – so you don’t just sur­vive, but thrive.

For a hit of de­sign in­spi­ra­tion, reg­u­lar CA con­trib­u­tor Adrian Shaugh­nessy ex­plores the eclec­tic world of book cover de­sign, a field in which even the most iconic works of fic­tion reg­u­larly get a creative facelift – an in­ter­est­ing con­trast, he points out, with cor­re­spond­ingly sem­i­nal works in mu­sic or even house­hold-name FMCG brands.

Many such brands fea­ture in the short­list for our fourthannual Brand Im­pact Awards, and the hotly-an­tic­i­pated win­ners will be an­nounced next is­sue. To whet your ap­petite, we took six of our stel­lar judg­ing panel aside dur­ing their de­lib­er­a­tions to dis­cuss three hot top­ics in brand­ing: the need for brands to demon­strate wit and em­pa­thy, the im­por­tance of tak­ing creative risks, and the most ex­cit­ing aes­thetic and tech­no­log­i­cal trends on the hori­zon, and how to get the most from them.

This is­sue, we also kick off a brand-new se­ries ded­i­cated to the prac­ti­cal skills that junior de­sign­ers need on a daily ba­sis. First up is colour cor­rec­tion, with the dark art of im­age ma­nip­u­la­tion com­ing in part two. Let us know if you find it use­ful – and see you next month.

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