As any design company founder will tell you, running a successful studio takes a lot more than design prowess. You need plenty of guts, determination, and the kind of business savvy that may not always come naturally to creative people.
With all of this in mind, our cover story this month sets out six of the biggest hurdles that are likely to stand in the way of your creative business’ growth, and gives you 36 gems of essential advice to help you leave them in your wake – so you don’t just survive, but thrive.
For a hit of design inspiration, regular CA contributor Adrian Shaughnessy explores the eclectic world of book cover design, a field in which even the most iconic works of fiction regularly get a creative facelift – an interesting contrast, he points out, with correspondingly seminal works in music or even household-name FMCG brands.
Many such brands feature in the shortlist for our fourthannual Brand Impact Awards, and the hotly-anticipated winners will be announced next issue. To whet your appetite, we took six of our stellar judging panel aside during their deliberations to discuss three hot topics in branding: the need for brands to demonstrate wit and empathy, the importance of taking creative risks, and the most exciting aesthetic and technological trends on the horizon, and how to get the most from them.
This issue, we also kick off a brand-new series dedicated to the practical skills that junior designers need on a daily basis. First up is colour correction, with the dark art of image manipulation coming in part two. Let us know if you find it useful – and see you next month.