O Street’s stu­dio man­ager, Josh Peter, shares how beer and mu­sic keep the team in­spired

Computer Arts - - Culture -

Ap­proach­ing its flag­ship space like a de­sign project in its own right, O Street ren­o­vated its stu­dio seven years ago, restor­ing the orig­i­nal ar­chi­tec­tural features of a for­mer laun­dro­mat, and earn­ing a Friends of Glas­gow West Award to boot.

“The look of our stu­dio is de­cid­edly ‘Glas­gow in­dus­trial’,” re­flects stu­dio man­ager and designer, Josh Peter. “It’s func­tional, it’s beau­ti­ful, it works.” But de­spite this, Peter still points to the stu­dio’s close prox­im­ity to some of Glas­gow’s best food and cof­fee as one of its main ad­van­tages.

In keep­ing with the stu­dio’s so­cia­ble spirit, O Street reg­u­larly puts on gath­er­ings called Beer­times

(1). The team in­vite cre­atives do­ing in­ter­est­ing things into their stu­dio, and pair them up with a one-off beer. “It’s a chance for us to ex­plore pack­ag­ing de­sign and cu­rate an in­ter­est­ing ex­pe­ri­ence, not to men­tion the good com­pany and booze,” ex­plains Peter.

More booze-re­lated mem­o­ra­bilia comes in the form of the Cubs pen­nant flag (2). “We’ve got a Cubs fan in the house, and we keep him calm by hang­ing this 1984 pen­nant flag,” says Peter. “It smells like hot­dogs and beer. We’re open­ing a stu­dio in Colorado late this year, so ex­pect to see the ad­di­tion of some Rock­ies kit.”

Al­though O Street is “adapt­ing to and hav­ing a lot of fun in the dig­i­tal world,” the team still find im­mense value in old-school tech­niques and tools, such as this mag­ni­fier (3). They also en­joy us­ing graphic de­sign in var­ied ways. “Some­times we team up with other mak­ers to do some­thing spe­cial, like this ty­pog­ra­phy-heavy long­board,”

(4) says Peter. “We spend many a lunch hour en­dan­ger­ing Glas­gow pedes­tri­ans with this bad boy.”

The team have a run­ning joke that they’re “just a bunch of failed mu­si­cians,” hence the gui­tar in their stu­dio (5). “Like any good joke,” says Peter, “it’s funny be­cause it’s true.”

O Street spe­cialises in brand­ing and cul­tural ex­per­i­ments, bal­anc­ing process with play to get things right. Clients in­clude Spo­tify, RBS and Google. www.os­

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