O Street’s studio manager, Josh Peter, shares how beer and music keep the team inspired
Approaching its flagship space like a design project in its own right, O Street renovated its studio seven years ago, restoring the original architectural features of a former laundromat, and earning a Friends of Glasgow West Award to boot.
“The look of our studio is decidedly ‘Glasgow industrial’,” reflects studio manager and designer, Josh Peter. “It’s functional, it’s beautiful, it works.” But despite this, Peter still points to the studio’s close proximity to some of Glasgow’s best food and coffee as one of its main advantages.
In keeping with the studio’s sociable spirit, O Street regularly puts on gatherings called Beertimes
(1). The team invite creatives doing interesting things into their studio, and pair them up with a one-off beer. “It’s a chance for us to explore packaging design and curate an interesting experience, not to mention the good company and booze,” explains Peter.
More booze-related memorabilia comes in the form of the Cubs pennant flag (2). “We’ve got a Cubs fan in the house, and we keep him calm by hanging this 1984 pennant flag,” says Peter. “It smells like hotdogs and beer. We’re opening a studio in Colorado late this year, so expect to see the addition of some Rockies kit.”
Although O Street is “adapting to and having a lot of fun in the digital world,” the team still find immense value in old-school techniques and tools, such as this magnifier (3). They also enjoy using graphic design in varied ways. “Sometimes we team up with other makers to do something special, like this typography-heavy longboard,”
(4) says Peter. “We spend many a lunch hour endangering Glasgow pedestrians with this bad boy.”
The team have a running joke that they’re “just a bunch of failed musicians,” hence the guitar in their studio (5). “Like any good joke,” says Peter, “it’s funny because it’s true.”
O Street specialises in branding and cultural experiments, balancing process with play to get things right. Clients include Spotify, RBS and Google. www.ostreet.co.uk