NORTHERN SOUL

Computer Arts - - Showcase - GREAT EXHIBITION OF THE NORTH IDEN­TITY by Build http://stu­dio.build

Leeds-based de­sign agency Build cre­ated the iden­tity for The Great Exhibition of the North, a £5 mil­lion gov­ern­ment-led project that aims to cel­e­brate the best of northern art, cul­ture and de­sign. The logo features a strong ’N’ let­ter and a north­point­ing ar­row, rep­re­sent­ing peo­ple trav­el­ling up from the south of the coun­try to at­tend the event.

“The mark was de­signed to sit by it­self, or it can be filled with pat­terns for each of the four main cat­e­gories that the Great Exhibition will showcase: arts, cul­ture, de­sign and in­no­va­tion,” ex­plains Build founder Michael C Place. “These four pat­terns have their own colour pal­ette, and can be used on their own or mixed with the other cat­e­gory pat­terns.”

One of the main ob­jec­tives of the brief was to make sure the brand­ing would ap­peal to a range of peo­ple. “From fam­i­lies to cor­po­rate spon­sors, the event will at­tract a wide de­mo­graphic and we wanted to make sure it feels in­clu­sive,” adds Place.

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