Leeds-based design agency Build created the identity for The Great Exhibition of the North, a £5 million government-led project that aims to celebrate the best of northern art, culture and design. The logo features a strong ’N’ letter and a northpointing arrow, representing people travelling up from the south of the country to attend the event.
“The mark was designed to sit by itself, or it can be filled with patterns for each of the four main categories that the Great Exhibition will showcase: arts, culture, design and innovation,” explains Build founder Michael C Place. “These four patterns have their own colour palette, and can be used on their own or mixed with the other category patterns.”
One of the main objectives of the brief was to make sure the branding would appeal to a range of people. “From families to corporate sponsors, the event will attract a wide demographic and we wanted to make sure it feels inclusive,” adds Place.