SPO­KEN WORD

Computer Arts - - Showcase -

Amer­i­can or­gan­i­sa­tion The Po­etry Foun­da­tion has re­ceived a dy­namic new ty­pog­ra­phy-based iden­tity, cour­tesy of Pen­ta­gram New York and led by Michael Bierut. Fixed in a two-by-three let­ter struc­ture, the word ‘po­etry’ is free to ap­pear in any con­ceiv­able style – for­mal, in­for­mal, con­ven­tional, rad­i­cal – mak­ing it “end­lessly change­able”.

The vis­ual treat­ment aims to bring to life the al­ways-evolv­ing, “for­ever new” essence of po­etry. In print, the iden­tity utilises sansserif Gib­son for head­lines – which break sin­gle words onto two lines, echo­ing lines of verse – while the sup­port­ing type­face is Pi­etro.

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