HARNESS IM­AGERY

Computer Arts - - Special Report -

“The rules of phar­ma­ceu­ti­cal ad­ver­tis­ing are very re­stric­tive, so you can’t re­ally say what the medicine does. One so­lu­tion is to let the im­agery say ev­ery­thing. That way, your au­di­ence will think about your ad and get that ‘aha!’ mo­ment, which is more sticky and mem­o­rable.” SIGRúN GYLFADóTTIR AND ALEX JON­S­SON CRE­ATIVE DI­REC­TORS, KONTOR REYKJAVÍK

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