WINNER: WINE, BEER & SPIRITS; SHORTLISTED: BEST OF SHOW
Seedlip, the world’s first distilled, nonalcoholic spirit, aims to solve the problem of ‘what to drink when you’re not drinking’. Pearlfisher’s task was to communicate this challenger proposition.
Drawing on the brand essence, ‘the art of nature’ and informed by distilled herbal remedies of the 17th century, the agency reimagined the distillation of natural ingredients. Through an attractive arrangement of botanicals, copper detailing and a distinct monogram, Pearlfisher positioned Seedlip as the premium option for those choosing not to drink, reflecting the brand’s dedication to connecting consumers with the power of botanicals.