SEEDLIP

WIN­NER: WINE, BEER & SPIR­ITS; SHORT­LISTED: BEST OF SHOW

Computer Arts - - Special Report - by Pearlfisher www.pearlfisher.com

Seedlip, the world’s first dis­tilled, non­al­co­holic spirit, aims to solve the prob­lem of ‘what to drink when you’re not drink­ing’. Pearlfisher’s task was to com­mu­ni­cate this chal­lenger propo­si­tion.

Draw­ing on the brand essence, ‘the art of na­ture’ and in­formed by dis­tilled herbal reme­dies of the 17th cen­tury, the agency reimag­ined the dis­til­la­tion of nat­u­ral in­gre­di­ents. Through an at­trac­tive ar­range­ment of botan­i­cals, cop­per de­tail­ing and a dis­tinct mono­gram, Pearlfisher po­si­tioned Seedlip as the pre­mium op­tion for those choos­ing not to drink, re­flect­ing the brand’s ded­i­ca­tion to con­nect­ing con­sumers with the power of botan­i­cals.

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